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Confused over a "content play"

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I'm confused over the nature of a "content play". I would assume, given the language on the upgrade page https://www.jwplayer.com/upgrade/, that this is number of plays of videos streamed from JWPlayer themselves. But we've racked up 16k plays in two weeks, despite hosting the player ourselves and serving the content ourselves. In this specific usecase, what are we paying JWPlayer for?

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